The redesign of the logo for this design agency pays homage to its roots and origins, going back to its establishment in 1972. The 2020 version of the logo builds upon the previous version from the 1990s, with a modern and sleek appearance. The new design features a 3D model with a textured surface that emulates the formation of a classic marble statue.

 

The logo is meant to symbolize the agency's longevity and success in a region not typically associated with high-quality design work. In addition, the logo is adaptable and can be modified with different mediums, as seen in the incorporation of a paint stroke replacing a blindfold. The overall concept of the logo is to showcase the agency's evolution and adaptability over the years.